a fair trade

We’re proud to sell a range of products and services that reflect our SOURCE principles and support communities around the globe.


our source principles

Each product in our store is carefully chosen using Whollygrail’s SOURCE principles, a clever framework that provides you with the information you need to make a conscious choice. We’re proud to review each product under the following principles, to help you shop with integrity.

  • S
  • Sustainable
  • O
  • Organic
  • Optimise Health
  • U
  • Unchanged
  • R
  • Responsible
  • C
  • Chemical free
  • Clean
  • E
  • Ethically sourced
  • Environmentally respectful